At Hoyts cinema in the Westfield Riccarton shopping center in New Zealand, Yellow Goat took one problem space from frustrating to fantasy with a little ingenuity and a green (and gold) thumb. Aptly called our 'Field of Dreams,' our Design Director, Jerzy, collaborated with Lume Design (a long-time friend and client) to create a garden in the sky. Designed by Jerzy to reflect Christchurch's history of greenery, water, and flowers, the piece also draws focus to the theater's entryway and creates a space where people are wowed as they walk in. Yellow Goat defined that "cinematic" moment with 3000 gold, silver, and green flowers suspended in the air. Each flower has a 2m long stem and a 50mm crystal at its heart. 1000 of the flowers are fitted with an LED light source placed in the center of the crystal and are scattered randomly amongst the others. All are suspended from the ceiling at various heights generally following an undulating wave pattern.
Hoyt's ENTX Cinema
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