The theme of connectivity and coming together as a unit plays a central theme in this workplace piece for Samsung Dallas Headquarters. Detailed in our proposal to design partner HLW International as a "messy stream of light, reflections and color, each element with its own direction and material creating a beautiful stream through the architectural space" this custom "Galaxy Stream" piece was inspired by the ethos of Samsung as well as their signature brand colors and products.
Samsung wanted the fixture to resonate with their brand aesthetic. "Samsung" means 3 stars in Korean. Seeking a balance between an abstract and literal interpretation of this concept, YGD was asked to get creative and we set to work creating options. A variety of space-based options were presented but ultimately the "galaxy" option was the most far out.
The fixture was more sculptural and less dependent on lighting. A digital screen placed directly behind the piece which added the additional design challenge of maintaining negative space to see the screen while also have the sculpture visible from several vantage points.
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